You bought the tools. The work still looks the same. Let's start there.
The Denomly Diagnostic
Diagnosis before the build.
Two weeks to find where AI gives you and your team time back, and whether it will work with the people you have.
One fixed price, $3,500, and two weeks typical. The report is yours to keep, whether or not you build.
Led by Jeff Newman
- Formerly Salesforce
- Formerly Deloitte
Years selling enterprise software and technology consulting. Now he diagnoses where AI pays in your firm.
What it assesses
01
Pain
Which workflow hurts your customers and your team the most.
02
Value
The annual value of fixing it, with the math shown.
03
People
Whether your team will adopt it.
04
Process
The real one, not the documented one.
What it confirms
Whether an AI operating system, AI agent workflows and automations will succeed with your existing team, and which to start with.
Layer 1
People
You and your team work through Houston: ask for what you need, review what's ready, approve or redirect. From a laptop or a phone.
Layer 2
Workflows
How your firm actually runs, written down as rules: who handles what, when, and what gets checked before it goes out.
Layer 3
Agents
One specialist per job: replying to new inquiries, drafting reports, chasing missing documents, prepping client reviews.
Layer 4
Data
Your CRM, inbox, accounting and documents, linked once. Every agent works from the same facts.
Why AI projects die
Every business has a documented process, and it is the clean version of reality. The real routing lives in people's heads: which customers skip the queue, which referrals get a same-day reply, which requests go to the one person who knows the work. Automation built on the clean version works most of the time, the team quietly reverts, and the project is recorded as delivered but never used.
6%
of organizations see significant profit from AI. Nearly three in four of them fundamentally redesigned their workflows.
McKinsey, The state of AI in 2026, Aug 2026
Read the McKinsey reportThat's not an AI problem. It's a starting point problem. Finding the judgment nobody wrote down is slow, human work, and that's exactly what the Diagnostic is for.
Two weeks typical, three for complex scopes. Five steps.
01
Set expectations
Kickoff with you and your key people. Every interview booked before we start. You tell your team to be candid.
02
Interview
Sixty minutes each, recorded. Never "what AI do you want." We walk one process step by step until the real one appears.
03
Identify
Where time is lost, where work is repeated, where people are waiting. Twenty or more candidates, each traced to a source.
04
Prioritize
Value, feasibility, payback, risk. The fourth test is the one most often skipped, and the one that hurts.
05
Present
A short readout and working prototypes. The question at the end is which one do we start with.
We lean toward speed to value: first comes what can ship in four to six weeks, not the most ambitious idea on the list.
One document you can act on
Discovery
Who we spoke to, what we examined, what we were given access to.
Ranked opportunities
Every finding with its source, its annual value with the math shown, and how sure we are of it.
Roadmap and quote
What to build now, in four to six weeks, quoted in build days. What comes next, sized. What comes later, named.
Ongoing support, priced up front
What it takes to keep it working after launch, so you see the total cost before you commit.
Short enough to read in one sitting, and every claim in it traces back to something someone told us.
Each step earns the next
The qualifying call is free and short. It decides whether a Diagnostic is the right next step, and if it isn't, we'll tell you straight.
No project? That's that. The report is yours to keep, whether or not you build.
Step 01
The Diagnostic
Find where AI pays in your firm, with your people, before a single thing gets built.
Step 02
The build
Rocket Design builds what the Diagnostic found, quoted up front, with value in month one.
Step 03
Your embedded AI team
The same team stays on, month to month. The system keeps getting better, and it all stays yours.
The Diagnostic promise
$3,500, fixed. Two weeks typical, three for complex scopes. The report is yours to keep, whether or not you build.
The build is delivered with Rocket Design, Denomly's build partner, and Houston is the AI assistant your team works through.
Quick answers
- Do I need Bitcoin?
- No.
- Do I need to hire an admin?
- No.
- Who owns the data and code?
- You do.